Social Strategy: Rebranding the Florida State University iSchool social presence

While interning for the iSchool at Florida State University, I was tasked with project managing a rebrand of the iSchool at Florida State University's social media presence. I audited all tier 1 iSchools in the country to see where we currently stand and utilized my findings to suggest pointers for consolidation of the existing accounts, a redesign of the current iSchool logo and ideas for content moving forward.

 
 

Step 1: The Audit

The first thing I did was audit the existing Florida State University iSchool social media accounts compared to those of the other tier 1 iSchools in the United States. Below is the complete audit.

 

Step 2: The Presentation

Next I made a presentation to explain my findings to iSchool executives and University social media marketing managers. Below is the presentation.

 

Step 3: The Rebrand

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Next I was tasked with the actual rebrand. I designed the logo and the header image to reflect the iSchool more accurately.